Jae Goodman is Chief Creative Officer and Co–Head of CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). CAA Marketing provides corporate clients with strategic and creative solutions that leverage the power of popular culture to build brands and drive business results. CAA Marketing clients include AB–InBev, Bonobos, Chipotle, Coca–Cola, Diageo, General Motors, and Jimmy John’s. Past projects include work for Burberry, Dell, GAP, Microsoft, Neiman Marcus, (RED), Virgin, and dozens more.
Under Goodman’s leadership, CAA Marketing has earned four Cannes Grand Prix in four different categories (Film, Cyber, PR, Branded Content & Entertainment) and twenty Cannes Lions in total. CAA Marketing is also responsible for the first and second brand films to be accepted to the Sundance Film Festival, nine Emmy nominations with four wins for four different brand clients, nine Webby Awards in six years for four different clients, and one of tED’s 10 Ads Worth Spreading.
In 2014 and 2015, Goodman was named to Fast Company’s Most Creative People in Business 1000, the Adweek Creative 100, and Ad Age’s Creativity 50 list.
Outside of advertising, Goodman’s successes include creating and executive producing a show for Fox Sports, developing the partnership between 24-Hour Fitness and NBC’s The Biggest Loser, co-founding content-meets-commerce startup Honeyshed, and writing music videos which earned multiple MTV Music Video Awards nominations for artists ranging from Fatboy Slim and Linkin Park to Miley Cyrus and Mariah Carey. He is on the faculty of the UCLA Anderson School of Business and frequently lectures at the School of Theater, Film, and Television at his alma mater, UCLA, and is on the Board of Trustees of St. John’s Hospital in Santa Monica.
Prior to CAA, Goodman served as Senior Vice President and Executive Creative Director at Publicis & Hal Riney in San Francisco, overseeing all creative talent and work. Previously, he held creative and executive positions at Wieden+Kennedy, Leagas Delaney, and Ogilvy & Mather.