The need for media coverage more finely attuned to race and prejudice is crucial. Instead of informing audiences, many of the fastest-growing news programs and media platforms are invoking and exploiting old prejudices and deeply-rooted fears to compete for increasingly narrow audiences. Using the same tactics employed to mobilize political parties, they employ coded messages and demonize opposing groups as their audience shares soar and website traffic ticks up. This course dissects the powerful ways modern media feed fears, prejudices, and hate.